Matt Cutts: All Pages Needs To Have a Unique Meta Description

In Search Engine Optimization (SEO) world, website keywords rank is getting hard in Google search engine. Google needs to require all things are unique and informative to users.

Now we are discussing about Meta description. Google’s head of search spam Matt Cutts asking to us regarding Meta description in his recent video where a human writes in to ask.

Is it required for each single page in website to have a unique Meta tag description?

Matt Cutts says there are only two options for Meta tag description.

• You can make a unique Meta tag description.    
• You never elect to put a same Meta tag description At all. Definitely don’t have duplicate Meta tag     descriptions.

If you want to find duplicate content on your website, It is very simple to find and avoiding duplicate meta tag description by registering and verifying your website with the free Google Webmaster Tools console. Google will crawl your website and tell you if they find duplicate Meta tag descriptions.

Generally speaking, Matt says it’s probably not worth your time to write a unique Meta tag description for every single page on your website. Matt doesn’t even bother to do that on his own blog.

Matt recommends doing this only on pages that really matter. Such as your home page or pages that have high ROI. If you notice that some of your pages have really bad auto-generated snippets, you should consider writing a unique Meta tag description for those as well.

To sum everything up, you should avoid having duplicate Meta tag descriptions on all pages. Instead, write unique descriptions for some pages and just let Google auto-generate the rest.

What do you reflect about Matt Cutts’ newest video? Do you write unique Meta tag descriptions for all pages? Let me know in the comments section!

You can see the full video below: 

SEO Tips: Matt Cutts Says More Indexed Pages Doesn’t Always Equal Better Rank

In the latest Webmaster Help video from Matt Cutts, he received a question from Leah in New York, if wanted to know that more indexed pages will automatically equal better ranking on search queries on Google.

As Matt goes on to explain, while more pages that all contain great content as certainly a good thing, webmasters shouldn’t simply create more pages that aren’t useful in order to hopefully increase the index rate and the overall page rank for the website.

While Matt Cutts does assert that having indexed pages that have applicable keywords that users are searching for make them more likely to have a better pagerank, he goes on to further assert that this doesn’t guarantee better page rankings for your entire website.

This latest video is another reminder that when it comes to website page content, quality over quantity is an important guideline.

Source By : http://www.searchenginejournal.com/matt-cutts-indexed-pages-doesnt-always-equal-better-rank/ 

Matt Cutts Opinion about Blog Comments, Links & Spam: Use Only Name Not Keywords

Nowadays we are moving on 80% on-page activities for good keywords ranking in Google by SEO and also forgot to some most important factors about link building like forum posting, directory submission and blog commenting etc.

Recent days, Matt Cutts share to us his opinion regarding blog commenting. Which factors we have to follow get strong back links threw out blog commenting.

If you've ever wondered whether those links from comments on blogs would hurt or help your SEO strategy, Matt Cutts is tackling this scenario in his latest webmaster help video from Google.

Google's Webmaster Guidelines discourage forum signature links but what about links from comments? Is link building by commenting against Google Webmaster Guidelines? What if it's a topically relevant site and the comment is meaningful?

Cutts said this is the kind of thing he does all the time. He often posts comments on blogs, that are topically relevant, and he links to his own personal blog rather than the Google webmaster help blog or website.

I leave topically relevant comments on topically relevant sites all the time. So somebody posts an SEO conspiracy theory and I'm like, "No, that's not right," I'll show up and a leave a comment that says, "Here is the pointer that shows this is not correct," or, "Here's the official word," or something like that. And I'll just leave a comment with my name, and often even point to my blog rather than Google's webmaster blog, because I'm just representing myself. So lots of people do that all the time and it is completely fine.

He does caution that how you represent yourself in a link can make the difference. He suggested users use the person only rather than the company name or keyword-rich "name" to avoid any problems.

The sorts of things that I would start to worry about is it's better to often leave your name so someone knows who they are dealing with, rather than "cheap study tutorials" or "fake driver's license", or whatever the name of your business is, often that will get a chillier reception than if you show up with your name.

He also warns that blog comments should not be the main part of your link building strategy. Having a large portion of those backlinks coming from blog comments, it can raise red flags with Google.

If you’re primary link building strategy is to leave comments all over the web, to the degree that you have a huge fraction of your link portfolio comments, and no real people linking to you, then at some point that can be considered a link scheme. At a very high level we reserve the right to take action on any sort of deceptive or manipulative link schemes that we consider to be distorting or rankings.

But he does reiterate that as you go about your day shouldn't be a concern.

But if you just doing regular organic comments and not doing it as an "OK, I have to leave this many comments a day every single day because that's what I'm doing to build links to my sites," you should be completely fine and it's not the sort of thing you should be worried about it all.

As long as you aren't actively using blog comments as a way to increase your backlink profile significantly, you are posting on topically relevant blogs, and you aren't using the a spammy keyword heavy name, but are using your real name instead, you should be fine and not get penalized.

Source : http://searchenginewatch.com/article/2307497/Matt-Cutts-on-Blog-Comments-Links-Spam-Use-Your-Name-Not-Keywords

Unique Content for Search Engine Optimization

Nothing is more important than fresh and unique content. If you have lifeless writing, then the dry and non-engaging content will drive readers away very fast. Also, if readers see a website that has a lot of boring, old, stuffy content, they will probably think it is some old outdated site and leave immediately. Or, they will find it unbearable and you will lose all credibility fast. That is why you want to make sure that your content is great, because search engines love unique and interesting content. It is that that comes up first and procures the most hits as a result.

As times change, peoples’ interests change and your content really needs to reflect that and make sure that it addresses those changing views and interests. Keep your writing new and up to date and this will benefit you and your business, as readers will want to stay on your page and want to even return. If your page has relevant content, it will get a lot more hits, too.

One way you can ensure that your writing is great is to have a team of good writers that can compose great, original, and fresh content for you. If writers are working busily to create this writing, you can focus more on other aspects and you will be able to manage your overall website better. Writers who know how to manage syntax and devices of persuasion can even make the content more convincing and persuasive and get your message out in ways that you could not before.

Keep in mind that your website might be judged based on the content and therefore, if you have any grammatical errors then your credibility might just be shattered to pieces. Your viewer might think it is some kind of spam site or something very unprofessional and you will lose their interest and attention in a heartbeat. People like professionalism and websites that seem to be genuine and high class. This means that the content needs to be free of all spelling and punctuation errors and having a team of good writers can ensure you of that.

Tell your team of writers all that you stand for and all that you wish to convey to the world and once they understand your mission, then you can give allow your ideas to be expressed to the world in just the way that you want it to be. You have a mission and you have something that you want expressed, but saying it in just the right way is extremely important. If you say things in a unique and never before said way, then it will come up faster and will improve your search engine optimization.

You can get your ideas out there and you can improve your business if you have great content that draws people in and keeps their attention. This means that you might have to work hard to keep your content fresh and engaging and to make it a priority to fill your website with the things that people want to know about.

How to get more traffic to website for Free

Getting traffic to web site is most important thing to show your excellent online seo presence. Traffic the main part and key thing for online internet marketing business success. Getting traffic towards a website is the most important thing for a web master. Most of the web masters pay a lot of bugs to search engines in the form of Adwords and buying the ads place in the websites having high traffic. Here are some of the excellent ways to drive the more and more traffic for free.

1. Optimize your site Search Engine Friendly : As search engines are the main source to drive traffic for free. If you want to get this free traffic you need to invest some of your time in order to make your site search engine friendly. You need to develop the content having the the targeted keywords and make sure they are interlinked to targeted pages.

2. Update content frequently : This is one of the major step to drive organic traffic. As per SEO terms content is the king. Search engines love the sites that are being updated frequently so update the site with rich content. Not only the search engines if the people love the content in your site they will visit your site daily to know what is the new thing in your site so updating the content is one the most important.

3. Bookmark the pages : You need to take the more advantage of book marking sites as these site are frequently updated and more SEO friendly so when ever you bookmark a link in these sites your link will be crawled by the search engines and helps to index you link when ever a user search for a particular keyword which is related to your niche. So bookmark all the link of your web site in all the book marking sites such as Digg, stumbleupon, Mixx, etc…

4. Getting link from other sites which are in your niche : The most important thing to rank high in search engines to get a link from the sites that are having high value in your niche so make sure that you get a link from those sites. Some of the best ways to get link from those sites is by doing guest posts and giving the valuable comments for the posts in those sites. This helps in providing a back link as well as visitors comes to your web site based on you valuable comment.

5. Make use off all the free chances that are available : Free promotion is the best way to brand your self in the industry. There are lot of things available to make your brand popular some of them are Directory submission ,Article submission, Classified submission, Press releases etc.,.

6. Create a free product’s or offer free service : As we know that every human links the word free they first look get attracted by this word so make use of this all the thing you need to do is create a free product and offer them and say the befits of using your product.

7. Offline promotion : We always forget offline promotion  but it helps driving the traffic towards the website. Though many of the people spend a lot of time online than offline but still life hasn’t moved completely on web. Some of the best way of offline promotion is make sure you include your company URL in business card and souvenirs. Stick your company logo on the company vehicles. Distribute the T-shirts among employs and ask them to wear those when they are moving in the market place so that people can recognize you brand easily.