Google has been published
most important link building factors video regarding webmaster help and how
many links you should have on a page.
In a short language, Google
advised to us, our websites not to have more than a hundred links on a page. But
now we can get by with more than that. According to Cutts there’s no real
limit, though there might be. Just don’t have too many. But
don’t worry about it too much.
Confused? That’s because
there’s no genuine answer at this time. The necessary gist is just: be logical.
Of course that’s subjective, but here’s what Cutts says:
He says, “It used to be the
case that Googlebot and our indexing system would truncate at 100 or 101K, and
anything beyond that wouldn’t get indexed, and what we did, was we said, ‘Okay,
if the page is 101K, 100K, then, you know, it’s reasonable to expect roughly
one link per kilobyte, and therefore, something like 100 links on a page.’ So
that was in our technical guidelines, and we said, you know, ‘This is what we
recommend,’ and a lot of people assumed that if they had 102 links or something
like that then we would view it as spam, and take action, but that was just
kind of a rough guideline.”
“Nonetheless,
the web changes,” he continues. “It evolves. In particular, webpages have
gotten a lot bigger. There’s more rich media, and so it’s not all that uncommon
to have aggregators or various things that might have a lot more links, so we
removed that guideline, and we basically just now say, ‘Keep it to a reasonable
number,’ which I think is pretty good guidance. There may be a limit on the
file size that we have now, but it’s much larger, and at the same time, the
number of links that we can process on a page is much larger.”
“A
couple factors to bear in mind,” he notes. “When you have PageRank, the amount
of PageRank that flows through the outlinks is divided by the number of total
outlinks, so if you have, you know, 100 links, you’ll divide your PageRank by
100. If you have 1,000 links, you’ll divide your PageRank by 1,000. So if you
have a huge amount of links, the amount of PageRank that’s flowing out on each
individual link can become very, very small. So the other thing is it can start
to annoy users, or it can start to look spammy if you have tons and tons and
tons of links, so we arewilling to take
action on the webspam side if we see so many links that it looks really, really
spammy.”
If
you’re concerned about having too many links on a page, Cutts suggests getting
a “regular user,” and testing it out with them to see if they think it has too
many links.
So,
in the end, just ask a friend, “Hey man, do you think this page has too many
links?”
Problem
solved.
